Everyone at The Logic House would like to wish you a very happy New Year. The Logic House elves are all back at work, taking the odd break to download applications for their new smartphones and fighting over whether Android applications are truly better than iPhone applications (of course they are!)
If you have given up making New Year’s Resolutions because you break them every year we have have a suggestion for you. Actually, we have two suggestions.
First, make your resolutions very specific. An example of a good resolution is: “I will not eat more than chocolate bar between Monday 9am and Friday 9pm for six months.” It’s a SMART target (Specific, Measurable, Achievable, Realistic, Time-based). It gives you something to concentrate on. Saying “I will eat less chocolate” really isn’t going to motivate you as all you have to do to achieve it is to eat one gram less than you did last year, not that you kept count anyway!
Secondly you may borrow our list of “Resolutions for people doing business on the web.” Please feel free to print out, distribute and share this list.
- I will contact my customers on a regular basis because it is more cost effective to turn a happy customer into a repeat customer than it is to generate new customers.
- The regularity of my contact with my customers shall be determined by how often I can find something relevant to them to communicate about but it shall be between four months and each week unless I have very sophisticated systems that allow personalised communication.
- I will be generous in my communications with my customers, making sure that the communications add value to our relationship.
- I shall measure how much return my customer communications generate and use the information to improve.
- If I cannot currently do the preceding items I will call The Logic House and find out how they can help me.
Tags: communications, resolutions
